As a new entrant in the plant-based food market, Core & Rind faced a unique challenge: how to introduce their innovative cashew cheese sauce to consumers and build brand awareness. To address this, we developed a comprehensive go-to-market activation campaign that focused on engaging and educating consumers through a variety of channels.

We launched the campaign with a targeted social media campaign, using eye-catching graphics and engaging messaging to build buzz and drive traffic to our website. We also leveraged influencer partnerships and strategic collaborations with food bloggers and recipe creators to showcase the versatility and delicious taste of Core & Rind's products.

To further build brand awareness, we developed an experiential marketing campaign that included sampling events at farmers' markets, food festivals, and natural foods stores. At each event, consumers were invited to try Core & Rind's cashew cheese sauce and learn more about the brand's commitment to sustainability and health.

Overall, our go-to-market activation campaign was a huge success, helping Core & Rind establish a strong presence in the plant-based food market and attract a loyal following of health-conscious, environmentally aware consumers.